What gives you energy in your work?
I derive energy from the variety in my work. Because I work for various brands, I am constantly able to develop creative concepts that truly resonate with the target audience. It gives me great satisfaction to strengthen brand stories through small, thoughtful choices in imagery, copy, or tone of voice.
What inspires you when collaborating with colleagues or clients?
In my collaboration with colleagues and clients, I am particularly energized by sparring and brainstorming together. Refining ideas and working toward a result that both the client and our team can be proud of provides a great deal of energy.
Which project made you feel: something special happened here?
The repositioning process of our brands is what stayed with me the most. We took a fresh look at who we are, why we do what we do, and how that is reflected in our communication. It required a lot of work, which made it even more rewarding to see the results take shape and to witness everyone’s growing enthusiasm.
What do you enjoy doing in your free time?
In my free time, I enjoy photography, preferably in nature or while traveling.
