How we work
At BARENTSZEN GROUP, we believe that powerful experiences are built through collaboration. With clients, partners, and colleagues alike.
That’s why all our brands share the same approach: personal, committed, and meticulously organized. Whether it’s an international meeting, a sports travel experience, or a multi-day event in the Netherlands or abroad, we ensure clarity, peace of mind, and quality at every stage of the process.
Collaboration within our brands
Three specialized brands operate within BARENTSZEN GROUP: BARENTSZEN, Marathons International, and HDM Sports.
Each brand has its own focus but shares the same way of working. This allows us to combine knowledge, capacity, and networks whenever necessary. For you, this means: a single approach, direct lines of communication, and always the right expertise at the right time.
Our methodology in four steps
Connect
We always start with your goals. Whether you are a client, partner, or supplier, we bring everyone together early in the process. We listen, align priorities, and build on each other’s strengths to find the best way forward. The result is a collaborative partnership where everyone contributes and plays an active role from the very beginning.
Co-create
Together, we develop the concept from the initial brief to the final details. With room for your ideas, expertise, and creativity, we create an experience that aligns with both the objective and the audience. No off-the-shelf solutions, just a tailored approach where every contribution matters.
Deliver
We remain closely involved from preparation through to execution. We maintain oversight, coordinate all moving parts, and ensure everything comes together seamlessly. Together, we make sure the plan not only looks good on paper, but delivers in practice.
Learn & improve
Afterwards, we reflect together. What went well? What could be improved? And what can we apply to future projects?
By evaluating with clients and partners, we continuously improve ourselves and our collaboration. In this way, we step-by-step build sustainable relationships and increasingly stronger projects.
A strong and reliable network
We work with a permanent network of reliable partners and suppliers both domestically and abroad. These are parties who know and share our way of working, and who are just as committed to quality and service as we are.
These long-term partnerships allow us to act quickly, plan realistically, and respond flexibly to changes. This makes our projects stable, efficient, and pleasant to execute together.
What we stand for
Mission
We create valuable encounters and lasting memories that lead to genuine connection. Between people, brands, and partners.
Vision
We believe that strong collaboration is built on attention, trust, and personal connection. This creates more room for what truly matters: meaningful connection.
Brand values
Originality, meaningfulness, customer focus, sincerity, and enjoyment form the foundation of our daily work. They determine how we collaborate, communicate, and make choices.
Certainty and guarantees
We operate according to the guidelines of recognized industry organizations such as ANVR, SGR / SGRZ, and the Travel Calamity Guarantee.
This ensures you have clear terms and conditions, financial protection, and professional support in unexpected situations. On our guarantees page, you can read more about what this specifically means for you as a partner, supplier, or client.
Would you like to meet?
Are you interested in how we can work together? Or would you like to explore the role your organization can play within our projects? We would be pleased to make time for an introduction, without any obligation, to discover how we can strengthen one another.
